The Prague Post - Young labels make sustainable fashion headway at NY Fashion Week

EUR -
AED 4.176437
AFN 80.755833
ALL 98.648486
AMD 442.139184
ANG 2.049303
AOA 1041.541772
ARS 1324.68065
AUD 1.777787
AWG 2.049541
AZN 1.933025
BAM 1.953772
BBD 2.277336
BDT 138.106667
BGN 1.954281
BHD 0.428557
BIF 3380.591472
BMD 1.137055
BND 1.489454
BOB 7.853814
BRL 6.400827
BSD 1.13663
BTN 96.815095
BWP 15.518031
BYN 3.719739
BYR 22286.276316
BZD 2.28323
CAD 1.5734
CDF 3272.443989
CHF 0.93841
CLF 0.028021
CLP 1075.301608
CNY 8.26582
CNH 8.259794
COP 4772.219474
CRC 574.618796
CUC 1.137055
CUP 30.131955
CVE 110.150197
CZK 24.923104
DJF 202.40993
DKK 7.465445
DOP 66.98225
DZD 150.667745
EGP 57.808781
ERN 17.055824
ETB 152.14983
FJD 2.570256
FKP 0.848698
GBP 0.850756
GEL 3.121201
GGP 0.848698
GHS 16.254059
GIP 0.848698
GMD 81.292118
GNF 9844.696158
GTQ 8.753876
GYD 238.511413
HKD 8.819163
HNL 29.496646
HRK 7.534812
HTG 148.725646
HUF 404.548197
IDR 18880.228321
ILS 4.130978
IMP 0.848698
INR 96.330153
IQD 1489.054593
IRR 47870.012032
ISK 146.112985
JEP 0.848698
JMD 180.054715
JOD 0.806515
JPY 162.557884
KES 147.024932
KGS 99.435329
KHR 4550.237544
KMF 491.491876
KPW 1023.30654
KRW 1616.574042
KWD 0.348451
KYD 0.947217
KZT 581.42657
LAK 24585.484096
LBP 101843.402408
LKR 340.486628
LRD 227.333064
LSL 21.09141
LTL 3.357427
LVL 0.687793
LYD 6.218546
MAD 10.543611
MDL 19.561698
MGA 5129.721262
MKD 61.514437
MMK 2387.123721
MNT 4063.014709
MOP 9.082374
MRU 44.999693
MUR 51.349716
MVR 17.5123
MWK 1970.971772
MXN 22.221294
MYR 4.907553
MZN 72.782808
NAD 21.09141
NGN 1822.73333
NIO 41.826591
NOK 11.768064
NPR 154.909315
NZD 1.919124
OMR 0.437768
PAB 1.136615
PEN 4.167275
PGK 4.709092
PHP 63.461878
PKR 319.314909
PLN 4.277447
PYG 9102.552968
QAR 4.143681
RON 4.977689
RSD 117.078491
RUB 92.896576
RWF 1624.827971
SAR 4.265049
SBD 9.507254
SCR 16.188589
SDG 682.796347
SEK 10.968924
SGD 1.484846
SHP 0.893547
SLE 25.868169
SLL 23843.454557
SOS 649.631497
SRD 41.900187
STD 23534.741016
SVC 9.945678
SYP 14783.316789
SZL 21.084303
THB 37.969652
TJS 12.002679
TMT 3.991063
TND 3.400056
TOP 2.663094
TRY 43.77866
TTD 7.711996
TWD 36.357785
TZS 3064.36292
UAH 47.221906
UGX 4165.658378
USD 1.137055
UYU 47.859277
UZS 14717.725293
VES 98.409954
VND 29569.11304
VUV 136.91211
WST 3.147822
XAF 655.282682
XAG 0.035124
XAU 0.000346
XCD 3.072948
XDR 0.814961
XOF 655.276925
XPF 119.331742
YER 278.635358
ZAR 21.176909
ZMK 10234.862539
ZMW 31.797999
ZWL 366.131218
  • RYCEF

    -0.1300

    10.12

    -1.28%

  • JRI

    0.1300

    12.93

    +1.01%

  • RBGPF

    -0.4500

    63

    -0.71%

  • CMSD

    -0.1300

    22.35

    -0.58%

  • CMSC

    -0.0800

    22.24

    -0.36%

  • VOD

    0.0100

    9.58

    +0.1%

  • BCC

    -0.8300

    94.5

    -0.88%

  • SCS

    0.1500

    10.01

    +1.5%

  • NGG

    0.1900

    73.04

    +0.26%

  • RIO

    0.0100

    60.88

    +0.02%

  • RELX

    0.4300

    53.79

    +0.8%

  • GSK

    0.9100

    38.97

    +2.34%

  • BTI

    0.4700

    42.86

    +1.1%

  • BCE

    0.1100

    21.92

    +0.5%

  • AZN

    1.7800

    71.71

    +2.48%

  • BP

    -1.0600

    28.07

    -3.78%

Young labels make sustainable fashion headway at NY Fashion Week
Young labels make sustainable fashion headway at NY Fashion Week

Young labels make sustainable fashion headway at NY Fashion Week

Two years after losing her job in fashion due to the pandemic, Emma Gage founded her own brand, Melke, that debuted at this season's New York Fashion Week with an emphasis on sustainability.

Text size:

The 26-year-old from Minnesota is not the first to bet on this trend, at a moment when the fashion industry has faced criticism for its environmental impact.

Another designer, 23-year-old Olivia Cheng, told AFP that "everybody now wants to be part of this conversation."

Her brand, Dauphinette -- known for its jewelry and outfits crafted from real flowers -- was featured on New York fashion week's official calendar for the first time, showing over the weekend at a Chinatown restaurant.

Gage cited the use of hemp, organic cotton and recycled fabrics as materials that are less environmentally harmful, and also voiced her mission to purchase materials from companies committed to respecting human rights.

"I would never want to come out and say like, yeah, everything's 100%, sustainable, everything's perfect," Gage said. "Because that's a lie."

Speaking from her studio in Brooklyn's Bushwick neighborhood, a trendy area for New York creatives, Gage said she's "focusing on making pieces that will last."

- Zero plastic? Still elusive -

She said "zero plastic" remains an elusive goal at the moment, because synthetic materials often slip into recycled fabrics.

Thus the focus on durability, and making use of every piece of fabric on hand: Gage creates "scrap bags" made out of small bits of material, for example.

Far from voluminous or elegant evening gowns, one of Gage's favorite items is the humble sweater, which she makes a play on every collection with embroidered motifs -- flowers, fish and now sheep have graced her pieces.

But keeping it simple doesn't translate to less creativity. The designer's second collection -- inspired by the Anne Carson book "Autobiography of Red" -- emphasizes this strong color, often incorporating dark tones and using fringe reminiscent of lava flows.

For her fall/winter 2022 collection, set for presentation Tuesday, Gage wanted to evoke memories of a trip to an Irish medieval castle and her discovery of falconry: "The symbiotic relationship of two predators working together -- you have human and a bird trying to work together for the same common goal."

- Gingko nuts and beetle wings -

Cheng's presentation Sunday bet on old clothes and floral materials, preserved thanks to a resin she said is non-toxic.

She also ventured into experimentation, offering one outfit made of gingko nuts and a dress studded with beetle wings -- which she specified died of natural causes and not for her project.

Both designers said they favor local suppliers but aren't against sourcing from elsewhere.

Gage said that only sourcing stateside "completely eliminates all of the beautiful craftsmanship that exists around the world."

She does face a dilemma of keeping her brand -- which makes pieces to order -- affordable.

"I can't be the only one making things more affordable, if they're sustainable," she said. "I need other people to also be buying what I'm buying so that the price can go down."

But that kind of popularity could create its own problem of overproduction and waste. Gage has tried to approach the problem by creating a product line with varying price points, the least expensive being a t-shirt for $75.

Cheng -- the daughter of Chinese immigrants who has two dresses on show in the Metropolitan Museum's current fashion exhibition -- is able to keep prices lower for her fruit and flower jewelry, with some pieces going for less than $50.

"It's most central to me to remember why we started our mission and how we can kind of further that story," she said. "And to not get caught up in kind of the illusions of grandeur."

K.Dudek--TPP